Sustainable Steps

  Decathlon, a global leader in sports retail, sought to reduce its carbon footprint by promoting sustainable, health-focused lifestyle choices such as cycling, walking, and running. To drive this initiative, Decathlon partnered with Earth5r to launch a large-scale community engagement program aimed at reducing carbon emissions through active, healthy lifestyles. This case study highlights how the project mobilized citizens to take up sports and outdoor activities, reducing their carbon footprints while enhancing personal health. THE PROBLEM STATEMENT As a leading sports company, Decathlon recognized the increasing environmental concerns associated with modern lifestyles, particularly in urban areas where reliance on motor vehicles contributes significantly to carbon emissions. The company sought to promote healthier, more active alternatives such as walking, cycling, and running, both to reduce emissions and to encourage a more sustainable way of life. EARTH5R’S INTERVENTION &...

  Case Study: Mula Mutha River Cleanup and Community Engagement by Earth5R The Mula Mutha River in Pune, a vital water body for the city, has faced significant pollution over the years due to improper waste disposal. To tackle this issue, Earth5R launched a river cleanup initiative that combined waste collection with community engagement. Inspired by tribal traditions, the program involved both cleanup efforts and cultural activities like playing football, fostering a sense of ownership over public spaces. Over time, the initiative grew from a small group of volunteers to a large-scale movement, engaging local citizens, NGOs, and corporates. THE PROBLEM STATEMENT The Mula Mutha River had become a dumping ground for various types of waste, including plastics, metals, and electronic waste. The challenge was to clean the riverbanks while instilling a sense of community ownership to ensure long-term sustainability. Without community engagement and continuous cleanup efforts, the waste ...

INTRODUCTION A major electronics manufacturing company, concerned with the increasing issue of electronic waste (e-waste), partnered with Earth5R to launch a large-scale awareness and collection program across key Indian cities. The program aimed to educate citizens about the environmental hazards of improper e-waste disposal and provide solutions for proper e-waste segregation and recycling. The collaboration led to significant environmental and economic impact, with e-waste being collected, recycled, and integrated into the circular economy. THE PROBLEM STATEMENT E-waste, if improperly disposed of, poses serious environmental risks. It contains hazardous materials such as lead, mercury, and cadmium, which can leach into the soil and water, polluting the environment and harming ecosystems. Despite its dangers, most citizens are unaware of the proper way to dispose of electronic waste. The challenge was to build awareness and create a streamlined process for e-waste collection and recy...